Privacy Policy
Last Update: 12/10/25
1. Information We Collect
We collect several categories of information to process your orders, provide customer service, and improve your shopping experience.
A. Personal Information (Provided by You)
We collect the following personal data when you place an order, create an account, or contact us:
| Category | Data Collected | Purpose of Collection |
| Contact Data | Name, billing address, shipping address, email address, phone number. | Fulfilling orders, delivery, communication, and customer support. |
| Financial Data | Payment information (credit card numbers, debit card numbers, PayPal details). | Processing payments securely. Note: Full card data is processed by our third-party payment gateway and is not stored on our servers. |
| Account Data | Username, password (encrypted), purchase history. | Managing your account and purchase history. |
B. Automatically Collected Information (Tracking Data)
When you visit our Site, we automatically collect certain information about your device and browsing behavior using technologies like cookies and pixels.
| Data Collected | Purpose of Collection | Third Parties Involved |
| Device Data | IP address, browser type, operating system, time zone, device type. | Analyzing site performance, security, and fraud prevention. |
| Usage Data | Pages viewed, products searched, referral source, time spent on pages. | Improving the site experience and optimizing our product offerings. |
| Marketing Data | Information related to your interaction with our ads and marketing campaigns. | Google Analytics, Google Ads (for performance tracking and remarketing), and other advertising partners. |
2. How We Use Your Personal Information
We use your Personal Information for the following purposes:
Order Fulfillment: To process your payment, arrange for shipping, provide invoices, and fulfill your purchase contract.
Customer Support: To communicate with you regarding your orders, answer inquiries, and process returns or exchanges.
Marketing and Advertising: To send you promotional emails or targeted advertisements (if you opt-in) and to measure the effectiveness of our campaigns.
Security and Fraud Prevention: To screen for potential risk or fraud, particularly using your IP address and financial data.
Site Improvement: To analyze usage trends and improve the design and functionality of our Site.
3. Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us provide our services and fulfill our contracts with you.
Service Providers: We share necessary data with companies that provide services on our behalf, such as:
Payment Processors: Authorize.Net, PayPal for securely processing transactions.
Shipping Carriers: UPS, FedEx, USPS for shipping and delivery.
IT/Cloud Services: For hosting and data storage.
Analytics and Advertising: We use third-party services like Google Analytics to understand how customers use the Site. These services may collect and process information about your activity. We may also share data for Google Ads remarketing or other targeted advertising (see Section 6).
Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive.
4. Data Security
We are committed to protecting your Personal Information. We implement the following technical and organizational security measures:
Encryption: We utilize Secure Sockets Layer (SSL) technology to encrypt your personal data, including credit card information, during checkout.
Payment Processing: All payment processing is handled by authorized, third-party payment gateways (like Authorize.Net) and is subject to their stringent security protocols; we do not store your full credit card number.
Access Control: Access to Personal Information is restricted to employees who require the data to perform their job duties (e.g., customer support and fulfillment).
5. Your Privacy Rights (GDPR & CCPA Notice)
Depending on your location, you may have specific rights regarding your Personal Information.
| Right | Description | How to Exercise |
| Right to Access | The right to know what Personal Information we have collected about you over the past 12 months. | Contact us via email or phone. |
| Right to Rectification | The right to request correction of inaccurate or incomplete Personal Information. | Contact us via email or phone. |
| Right to Deletion | The right to request the deletion of your Personal Information, with certain legal exceptions. | Contact us via email or phone. |
| Right to Opt-Out (CCPA) | The right to opt-out of the "sale" or "sharing" of your Personal Information to third parties for targeted advertising purposes. | Click the "Do Not Sell or Share My Personal Information" link in the footer. |
We will not discriminate against you for exercising any of your privacy rights.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve our services and display personalized content.
Essential Cookies: Necessary for the Site to function (e.g., storing items in your cart).
Performance/Analytics Cookies: Used by Google Analytics to help us understand site traffic and behavior.
Advertising/Targeting Cookies: Used to build a profile of your interests and show you relevant ads on other sites.
Opting Out: You can control and manage cookies through your browser settings. You can also specifically opt-out of Google's use of cookies for advertising by visiting the Google Ad Settings page.
7. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including fulfilling your purchase, maintaining our warranty and support obligations, and complying with our legal and accounting requirements.
8. Children's Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Lighting Merch
Company Name: Lighting Merch LLC
Address: 1750 Brielle Ave A5, Ocean Township, New Jersey, 07712, United States
Email: sales@lightingmerch.com
Phone: +1 800-686-0139